Partnering with talented internal teams at some of the world's leading companies to transform work, health and industries has been so much fun! I am grateful for the learning and friendships built during the corporate change projects I have supported.
Client: Largest U.S. consumer electronics retailer
Project: Lead the strategy and execution of a C-suite level project to implement a new data model to support analytics and marketing
Growth opportunity: Stop selling in silos and start leveraging data to benefit consumers
Learning highlight: People get onboard quickly when they understand the why
I relish the truly spectacularly complicated programs that large companies take on in an effort to transform their business. It is the challenge to simplify the complicated to help large numbers of people adapt in the least painful way. My measures of success are leaving a client better than I found them, with a team capable of doing the work without my help.
What if we tried....? Patient and consumer experience design requires deep empathy and an openness to trying things out.....and changing quickly when the CEO wants that new product in the market NOW. The greatest lesson I have learned in experience design is the importance of progress, not perfection. Learn what works and then make it better.
There is an art and science to branding and naming. I have learned that budgets don't have to be big, but the core value for the purchaser has to be clear to everyone involved. Then the right name and design embodiment can emerge....along with a clear path to build the product through aligned understanding.
Please inquire for consulting availability for corporate projects. If it's complicated, politically charged, global, people-focused, involving innovative technology, experience or process design, I'd love to hear more about the challenges your organization faces. I am also happy to refer you to others in my network.
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