You know your vision for your clients. You also have great subject matter expertise that you want to share with them. But your programs are falling flat. Design thinking can help you determine what to adjust in your client journey to create stronger emotional connection and behavior change. Resulting in satisfied clients, more referrals and repeat purchases.
Change can be tricky, especially when your organization is asking its customers to adjust. Perhaps you're introducing a new customer service model that increases self-sufficiency so your team spends less time on routine tasks. Designing materials that focus on key behaviors that need to STOP and what you want customers to START doing can dramatically improve engagement and uptake.
It's not just about information, it's also the emotions and behaviors you want to generate. Pulling it all together in the right sequence creates a-ha moments that stick.
Some of the most fun design challenges are those where resources are limited and deadlines are tight. (Hello entrepreneurs and growing organizations!) I can help determine the best place to start and how to tackle it from there. Reach out to start the dialogue.
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